Princess Attitude Pty Ltd
Last updated: 01 July 2026
1. Introduction
Princess Attitude Pty Ltd (“Princess Attitude”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, hold, use and disclose personal information when you:
- visit or use the Princess Attitude website;
- create an account;
- place or enquire about an order;
- subscribe to our communications;
- communicate with our customer service team;
- interact with our advertising or social media;
- participate in a promotion, competition or survey; or
- otherwise deal with Princess Attitude.
Where applicable, we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy should be read together with our Terms and Conditions and any other notices we provide when collecting personal information.
2. What is personal information?
Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.
Depending on how you interact with us, the personal information we collect may include:
Identity and contact information
This may include your:
- name;
- email address;
- telephone number;
- billing address;
- delivery address; and
- account username or other account details.
Order and transaction information
This may include:
- products purchased or added to your cart;
- order history;
- order value;
- delivery details;
- returns and refund information;
- discount or promotional codes used;
- payment status;
- transaction references; and
- communications concerning an order.
Payment information
Payments may be processed on our behalf by third-party payment providers.
Princess Attitude generally does not receive or store your complete credit or debit card number. We may receive limited information relating to the transaction, such as the payment method, transaction identifier, payment status or limited payment-card information supplied by the payment provider.
Account information
If you create an account with us, we may collect:
- login information;
- saved addresses;
- order history;
- wish-list or favourite items;
- preferences; and
- account activity.
Passwords should be stored using appropriate technical security measures and are not intended to be accessible to Princess Attitude personnel in readable form.
Communications
We may collect information you provide when you contact us, including through:
- email;
- website forms;
- live chat;
- social media;
- customer service requests;
- returns or refund requests; and
- complaints.
Technical and website information
When you use our website, we and our technology providers may automatically collect information including:
- IP address;
- browser type;
- device type;
- operating system;
- referring website;
- pages viewed;
- date and time of visits;
- approximate location derived from IP address;
- website interactions;
- session information;
- cookie identifiers; and
- other technical or analytics information.
Marketing information
We may collect:
- email marketing preferences;
- consent records;
- unsubscribe requests;
- responses to promotions;
- advertising interactions; and
- information about products or categories that appear to interest you.
3. Sensitive information
Princess Attitude does not ordinarily need to collect sensitive information about customers.
We ask that you do not provide sensitive information unless it is reasonably necessary for us to provide a requested service.
Where we are required to collect sensitive information, we will handle it in accordance with applicable privacy laws and obtain consent where required.
4. How we collect personal information
We may collect personal information:
Directly from you
For example, when you:
- place an order;
- create an account;
- enter your delivery details;
- join a mailing list;
- contact customer support;
- submit a return or refund request;
- participate in a promotion; or
- otherwise provide information to us.
Automatically
Information may be collected automatically through technologies such as:
- cookies;
- pixels;
- analytics tools;
- server logs;
- security tools; and
- similar website technologies.
From third parties
We may receive information from third parties including:
- payment service providers;
- ecommerce platforms;
- logistics and delivery providers;
- product suppliers and fulfilment partners;
- fraud-prevention and cybersecurity providers;
- marketing and advertising platforms;
- analytics providers;
- social media platforms; and
- other service providers involved in providing our services.
5. Why we collect and use personal information
We may collect, hold and use personal information for purposes including:
Providing our services
To:
- process orders;
- receive payments;
- arrange fulfilment;
- arrange shipping and delivery;
- provide order confirmations and updates;
- manage returns, exchanges and refunds;
- maintain customer accounts; and
- respond to customer enquiries.
Operating our business
To:
- administer our website;
- manage suppliers;
- maintain business and transaction records;
- reconcile payments;
- manage inventory;
- improve our products and services;
- analyse sales and website performance;
- conduct quality assurance; and
- develop and improve our business.
Security and fraud prevention
We may process information to:
- verify transactions;
- detect suspicious activity;
- prevent fraud;
- protect customer accounts;
- maintain website security;
- investigate misuse; and
- protect Princess Attitude, our customers and third parties.
Marketing
Where permitted by law, we may use personal information to:
- send promotional communications;
- inform you about new products;
- provide offers and promotions;
- personalise content;
- understand customer preferences;
- measure advertising performance; and
- display relevant advertising.
You can unsubscribe from marketing communications at any time using the unsubscribe facility contained in the communication or by contacting us.
Unsubscribing from marketing communications will not prevent us from sending transactional or service communications relating to your account or orders.
Legal and regulatory purposes
We may process information where reasonably necessary to:
- comply with Australian law;
- respond to lawful requests;
- maintain financial and taxation records;
- resolve disputes;
- enforce our Terms and Conditions;
- establish, exercise or defend legal claims; or
- protect our legal rights.
6. Anonymous and pseudonymous dealings
Where practical, you may interact with Princess Attitude anonymously or using a pseudonym.
However, identification will generally be necessary where we need information to:
- process an order;
- accept payment;
- arrange delivery;
- provide a refund;
- maintain an account;
- investigate suspected fraud; or
- comply with legal obligations.
For example, we cannot normally deliver an online purchase without sufficient recipient and delivery information.
7. Cookies and similar technologies
Princess Attitude and our service providers may use cookies and similar technologies to operate and improve our website.
These technologies may be used for:
- keeping you logged in;
- remembering your cart;
- retaining website preferences;
- security and fraud prevention;
- website analytics;
- understanding how visitors use our website;
- measuring advertising performance;
- personalising content; and
- delivering relevant advertising.
Some cookies are necessary for the operation of the website, while others relate to analytics, functionality or marketing.
You may be able to control or disable cookies through your browser settings or any cookie-management tools made available on our website.
Disabling certain cookies may affect website functionality.
8. Analytics and advertising technologies
We may use third-party analytics and advertising services to understand website usage and the effectiveness of our marketing.
Depending on the technologies used, these providers may receive information such as:
- IP address;
- device information;
- browser information;
- pages visited;
- products viewed;
- purchases or conversion events;
- cookie identifiers; and
- interactions with advertisements.
Where information collected through advertising or tracking technology constitutes personal information, we will handle that information in accordance with applicable privacy requirements.
You may be provided with mechanisms for controlling advertising or analytics cookies where appropriate.
9. Direct marketing
We may use your contact information to send you marketing communications where you have consented to receive them or where otherwise permitted by law.
Our electronic marketing practices are intended to comply with applicable requirements including the Spam Act 2003 (Cth).
Marketing communications will ordinarily provide a way for you to unsubscribe.
You may also contact us at any time and ask us to stop sending marketing communications.
We will action valid opt-out requests as required by applicable law.
10. Disclosure of personal information
We do not sell your personal information as a standalone commercial product.
We may disclose personal information where reasonably necessary to operate Princess Attitude, including to:
Ecommerce and technology providers
Including providers of:
- website hosting;
- WordPress and WooCommerce services;
- cloud infrastructure;
- databases;
- content delivery;
- email;
- cybersecurity;
- customer support;
- software services; and
- technical support.
Payment providers
Information required to process transactions may be provided to payment gateways, financial institutions and payment processing providers.
Suppliers and fulfilment partners
Princess Attitude may use third-party suppliers and fulfilment partners.
Where an order is fulfilled or shipped by a supplier or logistics partner, we may provide information reasonably required to complete your order, such as:
- customer name;
- delivery address;
- telephone number;
- email address where required for delivery;
- products ordered; and
- order or shipping reference information.
Suppliers are not authorised by Princess Attitude to use customer information for unrelated marketing unless they have an independent lawful basis to do so.
Delivery and logistics providers
We may provide relevant information to:
- couriers;
- postal operators;
- freight companies;
- customs providers; and
- logistics partners.
Marketing and analytics providers
We may disclose information to service providers involved in:
- email marketing;
- advertising;
- social media marketing;
- website analytics;
- conversion measurement; and
- customer engagement.
Professional advisers
Information may be provided where necessary to:
- accountants;
- auditors;
- insurers;
- lawyers;
- consultants; and
- other professional advisers.
Government and regulatory bodies
We may disclose personal information where required or authorised by law or where reasonably necessary to cooperate with a lawful investigation or regulatory process.
Business transactions
If Princess Attitude or substantially all of its business or assets are sold, reorganised or transferred, personal information may form part of the relevant business records transferred as part of that transaction, subject to applicable law.
11. Overseas disclosure and processing
Princess Attitude operates an online business and may use suppliers and technology providers located outside Australia.
As a result, personal information may be disclosed to, accessed from or processed in other countries.
Depending on the service providers and suppliers being used at the relevant time, these countries may include:
- Australia;
- the United States;
- countries within the European Union or European Economic Area; and
- countries in which our product suppliers, technology providers, logistics providers or other service providers operate.
The exact locations may change as our service providers and infrastructure change.
Where Australian privacy laws relating to overseas disclosures apply, we will take reasonable steps required by those laws in connection with the disclosure of personal information to overseas recipients.
12. Third-party websites and platforms
Our website may contain links to websites, social media services or services operated by third parties.
Those third parties may have their own privacy policies and information-handling practices.
Princess Attitude is not responsible for the privacy practices of independent third-party websites or platforms merely because our website contains a link to them.
We recommend reviewing the relevant third party’s privacy policy before providing personal information.
13. Social media
If you interact with Princess Attitude through a social media platform, both Princess Attitude and the operator of that platform may receive information concerning your interaction.
Information handled by the social media operator is subject to that operator’s privacy practices.
Information received and held by Princess Attitude will be handled in accordance with this Privacy Policy.
14. Security of personal information
We take reasonable steps appropriate to our business and the nature of the information we hold to protect personal information against:
- misuse;
- interference;
- loss;
- unauthorised access;
- unauthorised modification; and
- unauthorised disclosure.
Our safeguards may include:
- access controls;
- authentication mechanisms;
- encryption where appropriate;
- secure cloud infrastructure;
- software updates;
- system monitoring;
- backups;
- restricted administrative access;
- security logging; and
- service-provider security controls.
No internet transmission or electronic storage system can be guaranteed to be completely secure.
Customers are responsible for maintaining the confidentiality of their account credentials and should contact us promptly if they believe their Princess Attitude account has been compromised.
15. Data breaches
Princess Attitude maintains processes for responding to suspected loss of or unauthorised access to personal information.
Where the Notifiable Data Breaches scheme under the Privacy Act applies and a data breach is assessed as requiring notification, we will take the steps required by applicable law, which may include notifying affected individuals and the Office of the Australian Information Commissioner.
We may also take other appropriate actions to contain, investigate and remediate a security incident.
16. How long we keep personal information
We retain personal information for as long as reasonably necessary for the purposes for which it was collected and to meet legitimate business, accounting, taxation, fraud-prevention, dispute-resolution and legal obligations.
Retention periods may vary depending on the type of information.
When personal information is no longer reasonably required and we are not legally required to retain it, we will take reasonable steps to destroy it or permanently de-identify it where required by applicable privacy law.
Information contained in backups may remain for a limited period until the relevant backup is overwritten or securely deleted.
17. Accessing your personal information
You may request access to personal information Princess Attitude holds about you.
To protect your privacy, we may ask you to verify your identity before providing access.
In some circumstances, applicable law permits or requires us to refuse access to some information. Where required, we will explain the reason for refusing a request.
We will respond to access requests within a reasonable period.
18. Correcting your personal information
We aim to keep the personal information we hold accurate, current, complete and relevant.
You may ask us to correct personal information that you believe is:
- inaccurate;
- out of date;
- incomplete;
- irrelevant; or
- misleading.
Some account information may also be updated directly through your customer account.
We may ask for information reasonably necessary to verify the requested correction.
19. Deleting information and closing accounts
You may contact us to request deletion of personal information or closure of an account.
We will consider requests in accordance with applicable law.
We may need to retain certain information despite a deletion request where reasonably necessary for matters including:
- legal compliance;
- taxation or accounting records;
- transaction records;
- fraud prevention;
- chargebacks;
- dispute resolution; and
- establishment or defence of legal claims.
Where information must be retained, we may restrict its use to the purpose for which retention is required.
20. Children
Princess Attitude’s online store is intended primarily for customers who are able to enter into online purchasing transactions.
We do not knowingly seek to collect unnecessary personal information from children.
Where a person is not legally capable of entering into a transaction independently, involvement of a parent or guardian may be required.
If you believe a child has provided personal information to us inappropriately, please contact us.
21. Automated systems and artificial intelligence
Princess Attitude may use automated technologies in connection with matters such as:
- product recommendations;
- search results;
- personalisation;
- inventory management;
- fraud detection;
- website security;
- customer-service assistance;
- marketing analysis; and
- operational administration.
These systems may process information about customer activity depending on their purpose.
We will review our automated information-handling practices as Australian privacy requirements develop.
From 10 December 2026, additional Australian Privacy Principle requirements concerning certain automated decisions that could reasonably be expected to significantly affect an individual’s rights or interests may apply to organisations covered by those provisions.
Where those requirements apply to Princess Attitude’s activities, this Privacy Policy will be updated as necessary to explain the relevant automated decision-making practices.
22. Privacy complaints
If you believe Princess Attitude has not handled your personal information appropriately, please contact our Privacy Officer.
Your complaint should provide sufficient information for us to understand:
- what happened;
- when it occurred;
- what personal information was affected;
- why you are concerned; and
- the outcome you are seeking.
We will investigate privacy complaints fairly and aim to respond within 30 days.
If additional time is reasonably required, we may contact you to explain the circumstances.
If you are not satisfied with our response, or we have not responded within a reasonable period, you may be entitled to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
23. Contacting us
For privacy enquiries, requests for access or correction, or privacy complaints, please contact:
Privacy Officer
Princess Attitude Pty Ltd
Email: hi@princessattitude.com
Postal address: 2/290 Boundary Street, Spring Hill, QLD 4000 Australia
Website: http://www.princessattitude.com
24. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect:
- changes to our business;
- changes to our website or technology;
- new service providers;
- changes to our information-handling practices; or
- changes to applicable laws or regulatory guidance.
The current version will be published on our website and will state the date on which it was last updated.
Where changes are material, we may take additional reasonable steps to notify customers where appropriate.
25. Australian privacy law
Nothing in this Privacy Policy is intended to exclude or restrict any rights you may have under applicable Australian privacy or consumer protection laws.
Where the Privacy Act 1988 (Cth) and Australian Privacy Principles apply to Princess Attitude, they prevail over any inconsistent provision of this Privacy Policy.
Effective date: 01 July 2026
